IPL Media Rights Auction Link: Who won the Bid? e-Auction Bidding Status

IPL Media Rights Auction: Indian premier league is one of the most prestigious cricket leagues in the world. It is a franchise cricket that is widely recognized and adored. BCCI is all set to sell the IPL media rights, both linear and digital, through the E-auction. 2023-2027 cycle will be covered in this auction. The auction was held on 12 and 13 June 2022. It started at 11 AM on Sunday in Mumbai. The minimum bid increment value was 50,00,00 and the interesting part was to see how much the stakes rise for the IPL media rights. It is expected that the media rights would go very high in monetary value. Additionally, the IPL media rights auction was long and it shall last more than two days. Read everything about the IPL media rights auction 2022 for the cycle 2023 to 2027 for the Indian premier league in the subsequent article.

IPL Media Rights Auction
IPL Media Rights Auction

IPL Media Rights Auction

Board of cricket control in India sells the media rights for the Indian premier league in a cycle of five years. Lastly, star sports and Disney plus Hotstar had digital and linear rights. It was again in 2022 that the auction commenced. For the 2023-2027 cycle, the auction was held on 12 June 2020 to Sunday from 11 AM in Mumbai. It was held in an online mode. That implies an e-auction was held. The auction Shall continue for another day. The bids closed successfully at Rs.44,075 crores on Monday. However, it is expected that the figures will definitely go up on Tuesday. The TV and digital rights have been sold for the amount and IPL will have two separate broadcasters. 410 matches have been fixed in the 2023-2027 cycle. While the TV rights sold for Rs.23,575 crores, the digital rights were sold at Rs.20,500 crores. Bidding for packages C are D are presently waiting to be continued on Tuesday.

IPL Media Rights Auction Packages

The IPL auction for the media rights occurred in four parts. It included four packages-A, B, C, and D. While the package was for the TV rights of the Indian subcontinent, the package deal with the digital rights in the same location. As per the latest news, both of the packages have been closed for auction since the rights have been sold. So package C, a special bouquet of matches along with non-exclusive digital rights for the Indian subcontinent was finalized. The next play, package D contains the world rights for both TV and digital platforms. The total number of matches for this IPL 2023-2027 was finalized as 410. A total number of 74 games played in a tournament. In case the number of matches increases, the packets Ee will rise in the ratio since it includes a special bouquet of matches. A ratio of two will rise for every 10 games. This has been newly introduced and the companies who are looking to get even a small share in the auction can bid for the package see. Additionally, the board will definitely get a lucrative opportunity in the whole process.

Day 1 and Day 2 of IPL Media Rights Auction

Initially, package A and package we were rolled out. For package A, the base price was Rs.49 crores per game. Since the package was closed at a whopping of Rs.44,075 crores, Rs.57.5 crore per match was finalized after the auction. As far as package B for the digital rights is to be considered, for India, the base price was set at Rs.33 crore per game. Post the auction, the deals were closed at Rs.20,500 crores. This amounts to Rs.50 crore per match. As per the latest update, at 6:31 PM, Package C was closed on day two itself. For each game, the auction closed at Rs.18.5 crore. Total number of IPL matches that were included in the package was 98. The bidding has now officially closed and it will continue on the third day which is 14 June 2022. The bidding for packages C and D will continue on Tuesday. Approximately, the bidding amount for package C stood at Rs.1700 crores. It is expected to go up when the auction restart.

Why is Digital Viewership of IPL important?

Since digital viewership is experiencing a fast growing hike, BCCI has introduced separate bidding in this term for digital rights. Lastly, Hotstar had the rights to viewership in India. 30% of the global revenue was obtained by Hotstar from India. In this process, IPL was a major factor additionally, reliance Jio also emerged as one of the greatest telecommunication companies in India and it can be expected that there could be a close call between many over the top platforms. Disney plus Hotstar, reliance, Zee, Sony, and much more could bid for the same. Last year media rights were won by Star India but this time, a higher transparency Quotient has been fixed by BCCI. This has increased the expectations of viewers and the cricket analysis across the world.

Base Price of Packages

The bidding rights for the following packages were set at the following Best Price:

  • Package A: TV rights for the Indian subcontinent: Rs. 49 crore per game
  • Package B: Digital rights for the Indian subcontinent: Rs. 33 crore per game
  • Package C: A bouquet of 18 matches with non-exclusive digital rights: Rs.11 crore per game
  • Package D: World rights for TV and digital: Rs. 3 crore.
  • Total Base Price: Rs. 32,890 crore

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