Netflix Reels-Style Vertical Feed

Netflix Introduces Reels-Style Vertical Feed and AI Search to Enhance User Experience

Netflix is reshaping the streaming experience with a Reels-style vertical feed and AI-powered conversational search. The vertical feed lets mobile users swipe through show previews, while AI search delivers smarter recommendations using natural language. These tools aim to reduce scrolling fatigue, increase personalization, and make content discovery fun again. Rolling out globally in stages, they mark a bold leap toward a smarter, more intuitive Netflix. Learn more at Netflix.com.